Information spreads faster these days, what with people getting online to read and share things about other people, ideas, news, and any other piece of interesting material. While the expediency at which information travels could be beneficial at times, sometimes, it could also be pretty damaging. Especially when the information turns out to be erroneous. And passing on erroneous information is not what you would want your website to do.
Essentially, “trust” is what turns a website into an authority of sorts. When your website becomes the go-to site for your industry, you can expect to rack up higher traffic numbers. Whether you’re trying to sell products or offering professional services, achieving website authority is not limited to getting more people to visit your site. Here are just a few other benefits to establishing your site’s authority.
You create a positive impact for your brand
When a majority of the market trusts your website for a range of information, you naturally enhance your brand. So then you establish your company as a leading authority in your industry. And this will make it easier for you to promote and advertise your business, even in a market saturated with competitors.
Search engines rank websites better when they are recognized authorities in their fields
Yes, search engines may change their algorithms more frequently than Web developers would want, but what remains constant is the value placed on authority. This means having quality content created by actual writers (think Google+ Authorship), featuring high quality links relevant to your website and to your users, and other white hat SEO techniques recognized by all search engines, not just Google.
Your onsite content could have a viral effect
When people trust the information on your website, from the how-to features to the demo videos, they then share these to other people in their network. When the content shared is interesting, informative, and engaging enough, it will be passed on and referenced so many times that it creates a viral effect. Viral content could lead to increased sales and increased customers.
You secure loyalty from your consumers
The most trusted websites maintain business from repeat customers. This in turn ensures the longevity of your business. Even when the market is volatile, your loyal customers could keep your business stable.
“Trust,” in any business, is a valuable commodity, particularly when you’re running a company on your own. So invest in establishing the trustworthiness of your enterprise. Work on developing and maintaining authority for your website. And secure the success of your business today.